A new wave of AI-generated videos has appeared on Polish-language social media, showing attractive young women calling for Polexit, Poland’s exit from the European Union. Artificial intelligence created these videos, and non-existent women delivered messages that seemed real but were digitally fabricated.
AI-generated Videos Promote Polexit Among Young Poles
The TikTok account behind these videos, called Prawilne Polki, displayed AI-generated women wearing T-shirts with Polish flags and patriotic symbols. The videos targeted audiences aged 15 to 25, a group highly active on social media.
They featured statements such as: “I want Polexit because I want freedom of choice, even if it will be more expensive. I don’t remember Poland before the EU, but I feel it was more Polish then,” and “When I talk about Polexit, I hear: ‘scaremongering’, ‘catastrophe’, ‘end of the world’. Zero conversation about who really decides for us and why.”
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Aleksandra Wójtowicz, a senior analyst at the Polish Institute of International Affairs, told Euronews that AI tools generated the videos. She said, “The recordings are not of good quality. Facial expressions are unclear, and the phrases spoken sound unnatural.” Although TikTok removed the Prawilne Polki account, Wójtowicz warned that similar AI-generated accounts could appear again in the future.
Disinformation Campaigns on Social Media
Wójtowicz explained that multiple groups use artificial intelligence to run disinformation campaigns, often targeting YouTube and TikTok. Some AI-generated content imitates news services with synthetic voices or faces to repeat political narratives, including pro-Russian claims, election conspiracies, or anti-Ukrainian statements.
Interestingly, audiences respond differently to AI-generated content. “What appears obvious and awkward to most people can be completely unnoticed by a certain audience,” Wójtowicz said. She also described a “Hydra effect,” where reporting one misleading profile leads to the creation of several new accounts. This makes regulating AI-generated content a continuous challenge.
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The content seems specifically designed to appeal to young women. “There is a clear trend where far-right campaigns target young women, and using AI-generated young women helps make the message more relatable,” Wójtowicz said. She mentioned movements like “tradwives” (traditional wives), which are popular in the US and are now influencing social media discussions in Poland. During Poland’s presidential campaign, AI-generated videos persuaded women to support right-wing candidates such as Sławomir Mentzen of Confederation and Karol Nawrocki, supported by the Law and Justice (PiS) party.
Reach, Popularity, and AI Influence
Independent web developer Radek Karbowski highlighted the potential reach of AI content. He calculated that the Prawilne Polki TikTok account generated around 200,000 impressions and nearly 20,000 likes in just two weeks. This high engagement can influence social media algorithms and increase the visibility of such content.
The TikTok channel started in May 2023 under a different name. It was likely managed by an English-speaking user posting unrelated entertainment content. On 13 December, the account was rebranded as Prawilne Polki. Its description read: “Here speak beautiful Polish girls who speak straightforwardly, their own opinion. Patriotism, sovereignty, and normality in one place. NO TO EUROCALCHOZ #polexit.” The transformation coincided with three new posts: two videos with AI-generated women and one graphic asking, “If the election were tomorrow – which party is number one for the right?”
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Polish surveys show that social media strongly influences political information. UCE Research for Onet found that in 2025, 43.7% of Poles aged 18 to 25 got presidential election news from TikTok. An IBRiS poll showed 24.7% supported Polexit, while 65.7% opposed it. A French survey found 25% in favor and 69% against.
Civic Platform MP Jarosław Urbaniak noted that the profile name Prawilne comes from the Russian word prawilnyj, highlighting foreign influence in online disinformation. Wójtowicz said the campaign may have tested reactions or been quickly detected. She warned that AI-generated content could reappear. Social media platforms actively use young digital personas to target audiences.